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NTW wanted a campaign that would extend far beyond the reach of its regular audience. The task was to find a Chair that could embody the values of the organisation as it redefined itself as a force of positive social change. In a short, intense four week campaign, over 29,000 people viewed the short video we prepared and over 150 potential candidates downloaded the candidate pack. We could track on social media that well over 85% of viewers on Insta were non-followers of the organisation.

NTW wanted a campaign that would extend far beyond the reach of its regular audience. The task was to find a Chair that could embody the values of the organisation as it redefined itself as a force of positive social change. In a short, intense four week campaign, over 29,000 people viewed the short video we prepared and over 150 potential candidates downloaded the candidate pack. We could track on social media that well over 85% of viewers on Insta were non-followers of the organisation.