In crafting the visual identity, we aimed to strike a balance between nostalgia and contemporary relevance, tapping into the magic of football legends while acknowledging today’s social issues within the sport. Our design language was created to resonate deeply with football fans, both honoring the past and looking forward to the future. From the website to social media, print materials, and video content, we ensured consistency in the festival's brand at every touchpoint. The event featured icons like Ian Rush, Davor Šuker, and Neville Southall, and engaged over 1,500 attendees. With organic content reaching nearly 1.5 million people and an engagement rate of 7.06%, the festival was widely covered, including on ITV and BBC. Through this multi-faceted approach, we successfully highlighted the essence of football culture while connecting with a global audience.
