We worked on the creative direction and visual identity of the festival in close partnership with our collaborators. The challenge was to create a design and tone of voice that spoke directly to football lovers: nostalgic and emotional, yet bold enough to reflect contemporary debates within the game.
With guests such as Ian Rush, Davor Šuker, Neville Southall, Laura McAllister, Jesse Marsch, and David Conn, the festival drew over 1,500 attendees and reached nearly 1.5 million people organically, with an impressive engagement rate of 7.06%. It received wide media coverage, including live broadcasts on BBC Radio 5 and reports on ITV and The Guardian.
