We built a bold, irreverent visual campaign centered around a two-fingered swipe — a cheeky symbol of protest and defiance that echoed the tone of the show. Our visuals aimed to be loud, accessible, and unapologetically rebellious.We delivered a full suite of assets: posters, flyers, banners, videos, and a social media rollout. Stickers featuring our central visual started appearing across Swansea during the run, creating a grassroots buzz. The campaign made such an impression that Faber UK later used the hero image for the published script of Joseph K and The Cost of Living.
