While preserving the inclusive spirit of the festival, we introduced a refined visual universe that reflected Kreşendo’s new branding — more structured, more confident, yet still playful. The color palette and graphic elements were updated to echo the brand’s fresh tone while maintaining the joyful atmosphere of the festival. We reimagined all key assets — from print to digital, stage to social — with a system that balanced expressiveness with clarity. This evolution resulted in a stronger, more unified brand presence, reinforcing the festival’s identity and expanding its cultural impact.
