We developed an inclusive and playful visual language that embraced the diversity of children representing their countries through traditional attire and performances. The identity was built to spark joy and connection, blending bold colors and dynamic shapes with a childlike sense of wonder. Our work spanned across a wide range of touchpoints — including videos, bags, posters, backdrops etc. — all designed to create a cheerful and cohesive atmosphere for this global celebration of childhood and unity.
